Sans Expo Center, Las Vegas, Nevada
The DEMA show is always a big event in any dive professionals calendar, as the only international, Dive, action water sports and travel trade only show. The beauty of DEMA is it's ability to bring all the players to the same table and to watch what exciting new formulas come out.
This year the show is offering
- Hundreds of exhibits featuring the leading dive equipment manufacturers, travel destinations, water sports apparel, and services offering tremendous show-exclusive discounts.
- DEMA Sponsored Seminars on state-of-the-industry and current economic topics.
- Dive Training Agency and Exhibitor Sponsored Seminars
- DEMA Awards Party, the premier industry networking event of 2012.
But what we at The film Company will be following most closely is the goings on at the Image Resource Center (IRC) — an exclusive area of the DEMA show floor featuring photo - and video-related exhibitors. For those imagers amongst you considering a visit to DEMA not only will there be a whole host of housings, cameras, lighting options and accessories on show; this year there will be an offering of seminars on how underwater photography and videos can be powerful selling tools for the dive retailer as well as all aspects of underwater photography and video. It makes a great networking opportunity for the underwater imager with retailers who understand the influence of the visual media on their businesses.